{"created":"2023-06-20T15:23:17.008590+00:00","id":955,"links":{},"metadata":{"_buckets":{"deposit":"7aec5f76-4ab0-4066-abea-3e7818ef7653"},"_deposit":{"created_by":3,"id":"955","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"955"},"status":"published"},"_oai":{"id":"oai:kyotogakuen.repo.nii.ac.jp:00000955","sets":["129:131"]},"author_link":["1115","1114"],"item_2_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005-07-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"15","bibliographic_titles":[{}]}]},"item_2_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本稿は,ブランドの本質は記憶された資産であり,その資産力の源泉は,ブランドが根元的にもっているコアバリューにあるとしている。この2つの観点を踏まえ,ブランド価値が企業にとってどのような戦略的意義があるかを,企業マーケティングと経営・会計の2つの側面に焦点をあて,事例を提示しながら考証していく。その結果,ブランドは,企業戦略上「知的装置」としての戦略資産であることを提唱している。","subitem_description_type":"Other"}]},"item_2_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"4","subitem_description_type":"Other"}]},"item_2_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00004182079","subitem_description_type":"Other"}]},"item_2_description_8":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_type":"Other"}]},"item_2_description_9":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_2_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN10377942","subitem_source_identifier_type":"NCID"}]},"item_2_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"京都学園大学"}]},"item_2_text_7":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"KYOTOGAKUEN UNIVERSITY"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"足立, 勝彦"},{"creatorName":"アダチ, カツヒコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1114","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Adachi, Katsuhiko","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"1115","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-08-09"}],"displaytype":"detail","filename":"KJ00004182079.pdf","filesize":[{"value":"759.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00004182079.pdf","url":"https://kyotogakuen.repo.nii.ac.jp/record/955/files/KJ00004182079.pdf"},"version_id":"eb50b044-77e5-4165-8a23-7b73e8b571bb"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"意味記憶ネットワーク ","subitem_subject_scheme":"Other"},{"subitem_subject":" ブランド広告 ","subitem_subject_scheme":"Other"},{"subitem_subject":" コアバリュー ","subitem_subject_scheme":"Other"},{"subitem_subject":" ブランド・プロミス ","subitem_subject_scheme":"Other"},{"subitem_subject":" 超過利益 ","subitem_subject_scheme":"Other"},{"subitem_subject":" 知的装置","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド価値とその企業戦略的意義について","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド価値とその企業戦略的意義について"},{"subitem_title":"Brand Value and its Meanings on Corporate Strategies","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["131"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-08-09"},"publish_date":"2016-08-09","publish_status":"0","recid":"955","relation_version_is_last":true,"title":["ブランド価値とその企業戦略的意義について"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-20T15:54:43.144395+00:00"}